Still Beholden

With BHLDN. I couldn't resist sharing a few more of my favorite moments from my visit to the BHLDN headquarters.

What's that you say, watch a stunning fashion show and then wander aimlessly through a house full of bridal couture, party dresses and handcrafted shoes, trying on at will? Don't mind if I do!

Meet my absolute favorite: The Zinnia Gown!




images by amanda of ruffled and me!

For those who are curious about more details, BHLDN wedding dresses will range from $600-$4,000. For example, my personal favorite above, the darling coral and grey Zinnia, will be $1,800. {I'm so tempted to wear the Zinnia to a friend's outdoor wedding this summer! What do you think, over the top?}. BHLDN shoes were commissioned from the talents of Bettye Muller and Chie Mihara, some made from vintage french fabric (there were only 32 pairs made of those so shop quickly!). Accessories come from the likes of cult faves Ban.do and Jennifer Behr. The aim of the collection is to provide brides with the handmade, nearly-one-of-kind, extra-special pieces that you can use to make the bid-day truly you.
Personally, the entire concept, from beginning to end, transported me into a fairytale party~land which I really didn't want to leave. What do you think luvies? Are you smitten too?

I've Got a Crush {On BHLDN}

BHLDN is the brain child of Anthropologie alum Kristin Norris and her darling creative team. Here’s a little inside scoop on the name {because I didn’t get it at first either}: pronounced be~holden, BHLDN is actually based on the Dutch word blijven which means to keep. And their tagline is "Be You, Be Loved." Certainly do love that!

After being lucky enough to get a sneak peak at BHLDN’s first collection, I’d happily have and hold any of the spot-on bridal looks, party frocks, bridesmaid dresses, accessories or shoes. As the BHLDN team told us, the line seeks to capture the emotional qualities of life, for your big day and everyday, which I think is a rather fabulous brand ethos. {And one I can attest is truly heartfelt by the passionate BHLDN team}.

But really, they had me at the shoes.

There is entirely too much goodness to drool over but if I had to narrow my crushes down they’d have to include:

Gorgeous gowns,



Fanciful footwear,



Dazzling detail,



Fabulous flowers,



Sweet settings,



Blogging buddies,



Lovely lunches,



And on BHLDN’s utter charm and cheeky whit.



The BHLDN e-tail site goes live on Monday, February 14th {Valentine’s Day of course}. You'll not only get to purchase their gorgeous creations on the spot, you'll be able to get overnight delivery and enjoy free returns. Because if you want to get married next week and wear a fabulous dress you should be able to! Brilliant.

So for the lovely lady who find herself newly engaged next Monday, BHLDN will be your go-to spot for unique, accessible yet aspirational bridal style. Later this spring BHLDN will branch out into wedding décor and event accessories, making it a truly one-stop-shop for a bride who wants to think out of the staid wedding box.

For the perpetual wedding fan {i.e. already married women like myself} I will be visiting BHLDN routinely to oohhh and ahhhh and get design inspiration for my own wedding & event styling services.

And, obviously, to pick up a fabulous pair of shoes {or two}!

Thank you BHLDN for inviting us to peak under your skirts before your big launch. I'll be sharing a few more of my favorite moments with you tomorrow so do check back.

You can see even more behind-the-scenes details from blogging darlings Amanda, Jen, Joy, Emily, Vane and Joanna.

Be You, Be Loved!
*Mrs. E